My National Interest Essay on the Ridiculous Media Hysteria over Kim Jong Un’s Disappearance


Admit it,  you miss the wild speculation about Kim Jong Un’s disappearance last month. It was lunatic fun, right? Was he dead? Was his sister in charge? WAS HE REPLACED BY ALIENS?!! Run for the hills!

To me, in retrospect, the big story was not KJU’s disappearance, but the wild, almost lunatic conspiracy-theorizing it unleashed in the West.

North Korea is a running punch-line in the West. Kim Jong Il was the villain in Team America. The story that the Norks found a unicorn a few years ago got play for weeks in the US for its sheer laugh value. So this essay was an effort to get a handle on this – why do Western media feel license to make any wild, preposterous claim they want about North Korea? Where does this bizarre obsession come from? There’s probably a good MA thesis in here actually if you were serious about it.

The following essay was first published by the Lowy Institute, and then picked up by The National Interest. This was the first time I was published by TNI, so that was pretty cool. My thanks to the TNI editor, my friend, Harry Kazianis.


“For six weeks, from September 3 to October 14, Kim Jong Un, the leader of North Korea disappeared from view. The rumors it triggered became increasingly outlandish – he was dead or dying; body doubles were being prepared (a favorite theory about his father); his sister was running (a female leader in North Korea – seriously?); factional infighting had broken out in the backrooms of Pyongyang; he had been pushed aside in a coup. As if to illustrate just how untethered the commentary had become, the Onion ran its own pretty funny mock story.

Now that the Young General is back, the hangover has kicked-in. Increasingly the noteworthy story is of the last two months is not Kim Jong Un’s disappearance itself, but the explosion of increasingly over-the-top media speculation it unleashed in the West particularly. In South Korea (where I live) the media coverage was obviously sustained, but not nearly as unhinged. I think we can draw a few conclusions from the speculative fun we all had last month:

1. The Kims get sick too, but the regime can stumble on for awhile.

This seems pretty banal – no, it is pretty banal – but everyone seemed to forget that Kim Jong Un’s father Kim Jong Il suffered from a stroke and disappeared from view for twice as long back in 2008. At that time too, there was some hysteria, but nothing like this time around, even though it was longer. I am not sure why.

It is worth noting that the Kims, obviously, lead pretty unhealthy lives. All three Kim monarchs were seriously overweight, if not obese, in their prime. All were rumored to be very heavy drinkers and smokers, possibly abusing narcotics. Kim Jong Il’s consumption of Hennessey was legend. North Korea even has a semi-formal prostitution service – the ‘joy brigade’ – for its elites, presumably including the top leader. The Kims are the modern versions of the self-indulgent tyrants of antiquity, like Nero, living a lifestyle of gross over-indulgence. Not surprisingly, they have recurrent health issues.

But this does not mean that the state falls apart immediately. Presumably even North Korea, focused as it is on the ‘Sun-King,’ can muddle through on autopilot for at least a few months, a prediction I made before Kim Jong Un resurfaced this month. The Kims are the focus of global media attention, but there is a whole cluster of family, of retainers, flunkeys, high-ranking KPA (Korean People’s Army) and KWP (Korean Worker’s Party) officials deeply vested in the continuation of the Kim monarchy. If these figures did not turn on each other in a factional power-struggle after Kim Jong Il unexpectedly died in 2011 (which many of us expected), it was hard to see them doing so in these circumstances.

I’ve often thought a good analogy for North Korea is the mafia. North Korea engages in all sorts of illicit activities, from its well-known proliferation efforts to its less well-known meth operations and insurance fraud. The DPRK is what happens when the godfather and his cronies manage to take over a whole country; the Kims are the Korean version of the Corleones. In such a structure, all the top players are bound to each other by blood, shared knowledge of each other’s criminality, and desire to keep the lifestyle and money rolling in. In the same way the Corleone family survived the don’s near assassination and semi-retirement, so will the Kim gangster-ocracy. No one (in either family) wants the structure to fall apart, because they are all complicit in its awfulness and enjoying its rewards, so the incentives are huge to put the system on autopilot when el hefe is temporarily incapacitated.

2. The Media Over-focus on the Kims

Part of the problem must be the unique global media focus on the Kims, specifically the leader. In my experience with media as a commenter/talking head, I am routinely asked about the Kims themselves – their personal habits, their mental state, their absurdities (Kim Jong Il’s platform shoes and bouffant hair-style were favorites). The working assumption is often that they’re just ‘bonkers,’ as a Sky TV reporter asked me once.

But clearly no country with a large population can function without some manner of institutions tying the society together. And North Korea, in its own unique, gangster-ish way, has those. The most important are the army and the party (probably – we don’t really know), soldered together by the personal relationships of the extended Kim clan. It is a curiously feudal or patrimonial structure, especially for a state that, in its ideology, formally condemns feudalism as backward and reactionary. It is not ‘weberian’ or rational. It is massively economically dysfunctional; it led, for example, to the famine of the 1990s. For this reason political scientists often define the DPRK as fragile or brittle; it is regularly near the top of the Fund for Peace’ annual Failed State Index.

But North Korea has managed to survive far greater challenges and hurdles than many of us would have thought it could have overcome if asked, say, twenty or twenty-five years. Despite the death of Kim Il Sung, the cut-off of Soviet subsidies, the famines, the extreme isolation following the nuclear tests, the sudden death of Kim Jong Il, and Kim Jong Un’s disturbing desire to party with Dennis Rodman, the regime lurches on. Clearly there is much more going on that just a sun-king monarchy, however relentless the media focus on the top leadership.

3. The Media enjoys the sheer Lunacy and Freedom to wildly speculate that North Korea opens up

Perhaps I watch too much media coverage of North Korea, but I am always struck by how ‘unplugged’ North Korea allows otherwise bland media networks and reporters to be. A year ago, wild unsubstantiated rumors circulated that Kim Jong Un’s uncle (Jang Song-Thaek) had been executed by wild dogs tearing him apart. This ‘story’ originated in some obscure Chinese paper but was quickly picked up by western media with little fact-checking. Almost certainly, the sheer luridness of it was appealing: North Korea is a black-hole; the boy-king is probably bonkers anyway; sure, why not run that story.

Similar media hype of North Korean kitschy ridiculousness can seen in the stories about its discovery of a unicorn. Once again, the story went viral (google it and see), probably for the sheer lunatic fun of reporting on North Korea. It’s almost like you can say anything. That must be fun in a way. Consider all those ‘Kim looking at things’ tumblrs (best one here). At some point, this is almost not really news anymore. It’s comedy. But they are actually really serious ethical issues about laughing over North Korea, a place where hundreds of thousands are executed or imprisoned in appalling conditions. Remember that next time you hear some gratuitously parodic depiction of North Korea.

10 thoughts on “My National Interest Essay on the Ridiculous Media Hysteria over Kim Jong Un’s Disappearance

  1. I think the reason for the intense speculation is no one believes that Kim Jong Un has the same grip on power as his father had, people are waiting for some blow back from the purges, and generally everyone is hoping he’ll hurry up and die because – in human rights terms – nothing has improved under his reign.

    I think some satire and humor is allowable and even a strong weapon, especially if North Koreans (say in China) could ever get online and see it, or it could be smuggled into the country. Treating the “image” of the state overly seriously would accord it the international respect it craves. Internationally the regime wants to appear stately and threatening.

    I agree, though, the tabloid style interest in KJU as just another reality show celebrity is ethically more depressing.


  2. If I can plug my own posting on this from over a year ago:

    To summarize the argument I made, does it not seem odd to anyone that North Korea is so prickly about its “dignity,” but mostly says little about media depictions of itself as wacky, zany, and unhinged? My theory is that it tacitly encourages a western portrayal as barmy or insane, in order to distract from its own actions and to posture for aid and loot. Pretending to be crazy brings attention and fear whenever it completes another nuclear test or carries out some bizarre, inexplicable display of power. This swagger of being a rebel plays well domestically and keeps international observers nervous.


  3. From my non-academic point of view, western hysteria about Kim Jeongun’s disappearance is due to the opaqueness of the North Korean situation itself. In a world connected with instant news coverage, North Korea is a unique realm shrouded with ancient mysteries and barbarism. Western Media have always been intrigued about their pre-modern brutality and atrocity commited by their ancestors which are still being perpetrated by non-western people. Kim Jeongun is an archytipical figure in this regard. Any hint of his action or whereabout leaked from North Korea has to be a piece of meat thrown into a pack of wolves.


  4. Robert,
    This isn’t totally germane to the thread, but I’m interested in your view on this, and maybe it’s the foundation for a future column– what do you make of the NK rally yesterday to denounce the UN court decision? I find it very odd.

    I know the regime tries to benefit from an us-against-the-entire-subhuman-world sentiment, but it seems to me that by trying to assert “231 countries are wrong about our forced-labor camps, which by the way don’t exist” they invite uncomfortable speculation among citizens. There’s a literary technique called disnarration (“Gentlemen, they say my honorable opposition is a horse-stealing whiskey-drinker, but let us take the high road; not a word of it shall pass my lips.”), which obviously calls attention to what ISN’T said, but for NK themselves to pregnantly express outrage at what they supposedly didn’t do feels odd–why not just suppress any news or reporting of this within the country? Any thoughts?


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